The e-commerce industry is growing rapidly. We have experienced significant growth in online buying over the past few years, especially during the pandemic. And Lifestyle Product Photography plays a vital role in selling your products effectively online.
A crisp and high-definition photo helps you stand apart in the competitive market. If you showcase your product professionally, you set up your product for selling itself, on its own. But photography is not that easy. And if you have never held a camera before, this might be a daunting experience.
It is best recommended to hire a commercial product photographer for your brand. You can easily hire professional and well-experienced product photographers at Pinetree Studios. But if you are willing to give it a try, then we have compiled a basic guide to help you, ace photography.
Ways to Photograph your Products to Sell Better
What instigates buyers to purchase your product when they can’t view it in real-time? According to studies, a human takes around 15 milliseconds to process images and that is the timeframe they need to make a buying decision. Therefore, you have to intrigue them to buy your product.
You certainly know the abilities your product holds. But your buyer does not. Until and unless they do not buy it, they won’t have a reason to re-purchase. Thus, the first impression is set through your lifestyle product photography. And this is why it is very important to develop crisp and high-quality images.
Whether you are planning to sell your products on Amazon, Etsy, or maybe on your own website; taking HD photos is crucial. And here is how you can start.
1. Determine the Type of Shots you Want:
Product photography has various shot types;
- Scale shots
- Single shots
- Detail shots
- Lifestyle shots
- Group shots
Lifestyle product photography is usually preferred more as it puts your product into action. And a potential consumer wants to view exactly that. However, Amazon sellers usually have single, detailed, and group shots. Thus, depending on the type of your product you are aiming to sell, you have to determine the type of shots you want to take.
2. Set a Background:
Setting the right background is very crucial for product photography. The right background not only enhances your product but further minimizes the need for excessive editing and retouching in the post-production phase.
You can utilize white backdrops as they make it easier to remove any unwanted items and retouch the images as well. White and light color backdrops are now easily available these days and they cost you a fortune too. You can also set backgrounds on your own. Look for tutorials or get a product photography shooting table.
3. Setting your Product:
Now, this is one of the most confusing parts of photography. It might take you a bunch of tries to set it right. There is a lot to consider; lighting, angle, and position-everything matters a lot. Make sure that your product is centered perfectly, no matter what angle you are taking.
For smaller products, you can take help from glue dots, hangers, or mannequins. You can also request your friend to be a model for you and you can take lifestyle product photos.
4. Lighting Matters a Lot:
Lighting is the critical element in capturing professional product photos. Although nothing beats natural lighting, you can always take help from artificial lights too.
If you are a beginner Commercial Product Photographer, then it is best to utilize natural light as much as possible. It won’t cost you a penny and instantly uplifts your image quality tenfold. Even if you are shooting your products indoors, it is best to place them near the window, where the natural light can seep in easily.
On the other hand, if you have a good budget, you can invest in studio lights too. With studio lights, you can change their positions and decide how you want to place them for the accurate, final look.
And there you go; a roundup of some very basic yet helpful product photography tips. If you think you cannot do it as professionally as you want it to be, then you can certainly hire a commercial product photographer.
Furthermore, it does take time to improvise and boost the aesthetics and quality accordingly. Be patient and gradually invest in a good DSLR and other tools to uplift your images and sell better.